Defining a new standard
in digital privacy
Defining a new standard in digital privacy
A digital experience
without compromising privacy
We believe consumers can experience the benefits of digital technology without compromising their personal information. We designed privacy into all aspects of our technology and operating model from day one.
A new model for digital retail:
“identity-blind”
RPM Labs never seeks to identify Individuals and never gathers or uses personally identifiable or linkable information. Without access to a consumer’s identity – and without incentive to associate private information – the usual privacy risks are eliminated and consumers are more safe.
| The first digital retail platform to fully adopt Privacy by Design |
||
| To ensure we are delivering on our privacy commitment, we have fully embraced and adopted “Privacy by Design,” a rigorous framework developed by privacy advocates to advance user privacy. We are the first retail media technology platform to make this commitment. Privacy by Design makes certain that privacy safeguards are proactively woven into every step of our processes and every element of our technology. |
|
|
How do we keep our commitment to privacy
1. Proactive not reactive; preventative not remedial
We recognized that attackers would target information transmitted to a remote analysis engine and designed the RPM Labs platform to process all information locally. Our identity-blind approach never records, retains, or transmits personally identifiable information.
2. Privacy as the default
We based the RPM Labs design on data minimization, limiting the personal information required to provide the information needed by shoppers. By electing to actively avoid capturing personal information, we also minimize risk to that information.
3. Privacy embedded into design
By intent, the RPM Labs platform is identity-blind. It does not capture or require a consumer’s personal information to operate. For statistical reporting, data de-identification measures were fundamental to our design.
4. Full functionality: positive-sum, not zero-sum
RPM Labs provides the information-rich experience of online shopping without the ability or need to understand the consumer’s identity or past shopping preferences. Our design decisions do not compromise features for consumers, retailers or brands.
5. End-to-end lifecycle protection
All RPM Labs systems are hardened to resist attacks and we enlist third party penetration testers for periodic releases. We do not retain or transmit any personal information.
6. Visibility and transparency
Our privacy policies are clearly stated, and we provide retailers with suggested in-store language for consumers. Our system undergoes third-party audits.
7. Respect for user privacy
Consumer privacy is the central tenet of our identity-blind platform and our mission to dramatically improve the consumer experience in retail. We go beyond respect. It is core to our strategy.
