Driving In-Store Sales:
16% Lift with Vita Coco
The Story
Vita Coco, the leading brand of coconut water, was featured by a retail partner looking to enhance the in-store experience and generate new revenue through targeted, aisle-based advertising. Using RPM Labs’ in-store media platform, the retailer delivered contextual brand messaging at key decision points, engaging shoppers in real time.
The Objective
The retailer sought to spotlight wellness-oriented products in high-traffic beverage aisles, using dynamic in-store media to both improve shopper engagement and unlock monetizable ad inventory. Vita Coco was selected to promote its hydration and recovery benefits to health-conscious shoppers.
The Approach
Through RPM Labs’ AI-powered platform, targeted ads for Vita Coco appeared on large-format digital screens located in the beverage aisle. Messaging was timed and tailored to shopper behavior and context—reaching audiences when they were most receptive to making a purchase.
The Outcome
The campaign delivered over 1.4 million impressions in just 20 days and drove a 16% lift in unit sales of Vita Coco products, demonstrating the power of targeted, in-aisle media to drive performance and create new value for retailers.
+16%
Increase in unit
sales throughout
the campaign duration