In-Store Media Powers Big Game Sales Surge for Adult Beverage Brand

The Story

Ahead of the Big Game weekend, a leading convenience retailer partnered with a top adult beverage brand to bring their national omni-channel campaign into the store—owning the pregame moment when shoppers were stocking up for their gatherings. Known for its iconic commercials, the brand used in-aisle digital media to reinforce its connection to the Big Game and capture the attention of high-intent consumers at the point of decision.

The Objective

Capitalize on a high-traffic cultural moment by:

  • Extending a national Big Game campaign into stores

  • Engaging adult beverage shoppers with timely, relevant content

  • Converting impulse-driven purchases to premium brand selections

The Solution

Using RPM Labs’ dynamic in-store media platform, the retailer delivered real-time, themed messaging on large-format digital screens in the adult beverage aisle. The campaign ran across multiple store locations during the Saturday and Sunday of Big Game weekend, targeting consumers as they made purchase decisions for their gatherings.

The Outcome

The in-store campaign successfully turned attention into action during a high-traffic retail moment:

  • Shoppers engaged with campaign messaging for an average of 14.0 seconds
  • 7.9% of those exposed interacted with the product display
  • 8.6% ultimately selected the featured brand

These results marked a clear improvement across engagement and conversion metrics compared to a prior period, demonstrating the power of contextually timed, in-aisle media to influence purchase decisions and drive retail performance.