One Store One Platform:
C-Store Case Study
The Story
A leading convenience store retailer partnered with RPM Labs to modernize the shopper experience through contextually relevant in-store media. Known for prioritizing seamless, tech-enabled service, this retailer shared our vision: that dynamic, targeted content could better serve impulse-driven shoppers and drive smarter purchase decisions in high-traffic beverage zones. By replacing static signage with intelligent, scalable digital merchandising, the retailer unlocked new insights, improved access to product information, and created an engaging new revenue stream within existing store environments.
The Objective
- Improve the experience for on-the-go, impulse-driven shoppers
- Increase same-store sales through smarter merchandising
- Integrate technology that fits naturally into existing store environments
The Approach
Our digital platform replaced static displays with intelligent, dynamic content in high-traffic areas—delivering relevant promotions, category messaging, and product information at the exact moment of decision. The solution was designed to blend seamlessly into store operations while improving visibility and ease of choice for consumers.
The Outcome
- A successful pilot led to expanded implementation across multiple markets
- Real-time data surfaced peak-period supply gaps, allowing the retailer to proactively address distribution issues
- Increased shopper engagement and improved access to timely product messaging during high-traffic moments
+4.9%
Beverage transaction growth in digital stores vs non-digital stores
+5.5%
Incremental same store sales lift for beverages
82%
Consumers who had a positive experience with our touchpoints