Retailer Drives 9.9% Incremental Sales Lift for Talenti

The Story

Talenti, known for its indulgent gelato and sorbetto, sought to introduce a new line of mini-bars while continuing to drive interest in its core jar flavors. The goal: reach high-intent shoppers already in the frozen dessert category and influence purchase decisions at the shelf.

The Objective

By leveraging RPM Labs’ in-store retail media platform, retailers enabled Talenti to connect directly with shoppers during moments of decision—maximizing relevance and driving conversion. The campaign demonstrated how retailers can use intelligent targeting and contextual placement to unlock new revenue streams and increase category performance.

The Approach

RPM Labs’ AI-powered intent engine analyzed in-store behavioral signals to identify optimal placements by location, time of day, and shopper mindset. With this data, Talenti’s media was precisely delivered in high-traffic zones, creating an immersive experience that moved shoppers from discovery to purchase in seconds.

Campaign creative included large-format awareness placements to capture attention, paired with focused messaging as shoppers browsed product options. This dynamic, responsive system allowed for smart, efficient media deployment within both grocery and drugstore environments.

The Result

The Result
RPM Labs implemented rigorous measurement protocols using time-stamped ad exposures and test/control methodology to track sales impact:

• 57MM+ verified impressions delivered at key moments and locations

• $1.52 ROAS, directly attributed through purchase tracking

• 9.9% incremental sales lift for featured products

• 2.7% overall sales increase in test stores

• 7.4% unit share gain within the ice cream category

Why It Matters for Retailers
This campaign illustrates how in-store media—powered by real-time intent signals—can drive measurable sales lift, attract brand investment, and enhance the shopper experience. RPM Labs empowers retailers to turn store environments into high-performing media networks that deliver value across the board.