Sports Drink Campaign Delivers Measurable Lift for Retailer

The Story

A nationally recognized sports drink brand partnered with a major retailer to drive awareness and sales in key Q1 markets. By activating a targeted in-store media campaign through RPM Labs’ platform, the retailer engaged shoppers at the point of decision—delivering contextually relevant messaging that highlighted the product’s benefits. The campaign not only drove in-store engagement, but also influenced purchase behavior across the broader market.

The Objective

• Increase awareness and sales in key metro areas during a competitive seasonal window

• Reach high-intent shoppers through targeted in-store media

• Quantify the campaign’s effect on total market performance, both inside and beyond store walls

The Approach

Over a three-month period, the retailer delivered a consistent share of voice for the sports drink brand using RPM Labs’ in-aisle digital screens. Messaging was tailored to shoppers in consideration mode—highlighting key product benefits and using high-impact visuals to capture attention and drive brand recall.

By leveraging RPM Labs’ contextual targeting capabilities and integrating best-in-class analytics, the campaign reached consumers in real time, aligning media exposure with purchase intent.

The Outcome

To validate total market impact, the campaign was measured by Circana (formerly IRI) using A/B test protocols in Chicago and Miami. Results showed:

• 3.8% sales lift across test markets vs. control

• 57M verified impressions delivered to highly targeted shoppers

• Incremental purchases tracked within minutes of exposure

• $1.52 ROAS per ad dollar spent

These results demonstrated that in-store retail media not only drives immediate action, but also amplifies brand impact throughout the market—creating value for both retailer and brand.