RPM Labs Technology:
Powering marketing and retail media on
screens in stores and in digital wallets.

RPM Labs’ technology stack enables unified digital retail media and merchandising capability

AI Intent Engine

Intent coefficient algorithm and predictive models, within and cross-category conversion funnel optimization, closed loop machine learning, contextual targeting, 1:many audience micro segmentation

Media & Merchandising

Retail and advertising content management for media, product merchandising, dynamic pricing and promotions, and brand and seasonal messaging

Advertising Platform
Self-serve or programmatic, advanced audience targeting, campaign management, performance and creative A/B testing, real-time measurement reporting and analytics, on-site, in-wallet, and in-store
Data & Analytics

Reporting and advanced analytics, insights and recommendations (co-pilot), data integration hub (product, price, and promo, context data: time, weather, geo, events, etc.)

<Intent Engine>
AI algorithm connects consumer intent and relevant content to drive advertising performance and consumer experience

<Media & Merchandising>
Enables dynamic retail content management to deliver a better omnichannel experience

Build strategies
and plans

Uncover new retail media merchandising opportunities.

Activate new campaigns

Schedule a new campaign or experience to reach your audience and business goals.

Manage
campaigns

Manage all your campaigns to see what content is active, pending, or completed.

Measure performance

Understand how your campaign is performing.

<Advertising Platform>
Facilitates digital advertising demand through advanced capabilities with self-serve or programmatic integrations

<Data & Analytics>
Insights & recommendations to uncover growth and marketing activation opportunities

Content

  • Share of Voice
  • Frequency
  • Verified Views
  • Hours Viewed

Engagement

  • Audience Type
  • Proximity
  • Dwell Time
  • Interactions

Performance

  • Audience Type
  • Proximity
  • Dwell Time
  • Interactions

Opportunity

  • Media Investment
  • ROI Forecast
  • Category-Level
  • Brand-Level
  • SKU-Level

Tactics

  • New Products
  • Seasonal Events
  • Promotional Boosting
  • Cross-Merchandising
  • Brand Positioning